re:act Road safety campaign



My wheel of risk concept was created for re:act as a road safety campaign. This learning experience was conducted through TafeSA to gain experience working with a client and presenting work in a professional manner.

For this project we delved into following the design process in life-like manner. This involved meeting with the client, gaining insight into the target audience through gathering information from interviews, meeting client milestones, presenting work and design process in a professional manner and producing quality design work. From my insight into the target audience of 17-25 year old’s I discerned that there wasn’t enough focus on the odds of having a negative impact compared to the possible benefits when not driving to the conditions. Therefor I explored methods that visually represented the unbalance of risk and reward into an easily identified format.

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